Sarasota is my home base, and it's a tricky town to market in. On one side you've got locals who've been here for decades and already have their favorite spots. On the other, you've got a wave of visitors and snowbirds rolling in every winter who are looking for somewhere new to eat, shop, stay and play. Your social media has to talk to both.
That's what I do. I plan your content, come to your business and film it, edit it, write the captions and post it. You run the business. I run the socials. No guessing, no stock footage, no generic posts that could be from any city in America.
If someone in Sarasota searches for what you sell, or scrolls past you on Instagram or TikTok, I want them to stop, feel something and come see you in person.
Fill out the inquiry formWhat's working on social media in Sarasota
Restaurants & bars
From St. Armands Circle to Main Street, people pick where to eat from their phone. The spots that win show the plates, the people and the vibe, so they become the place everyone saves and sends to friends.
Real estate
Listing tours, neighborhood walk-throughs and agent-led videos do well here. Sarasota real estate sells on lifestyle, and the agents who show that lifestyle build trust before buyers ever call.
Boutiques & retail
New arrivals, styling reels and behind-the-counter moments help local shops pull people downtown instead of losing them to online stores.
Med spas & wellness
Clear, educational content that explains treatments and shows real people in a real space is what builds trust in this space.
Golf, boating & clubs
Courses, marinas, yacht and private clubs do best when a membership feels like a lifestyle people want in on, not just a list of amenities.
Events
Galas, festivals, openings and season kickoffs. The events that win post hype before, real moments during and recap videos after, so one night keeps getting views for weeks.
Planning around snowbird season
Sarasota business has a rhythm. Season ramps up in the fall, peaks through winter and spring, and slows down when the summer heat hits. A good content plan follows that rhythm instead of posting the same way all year.
Before season, we build awareness so visitors already know your name when they land. During season, we lean into what's happening right now: events, specials, the full dining room, the busy marina. In the slower months, we focus on locals with loyalty-style content, behind-the-scenes and the stuff that keeps your regulars coming back.
I also use location-focused captions and hashtags built around Sarasota, Siesta Key, Lakewood Ranch and Venice, so the people seeing your posts are the people who can actually walk through your door.
What's included
Strategy
A content plan built around your goals, your customers and what's actually working in your niche right now.
On-site filming
I come to you. Scripts and concepts are ready before I walk in, so your shoot takes an hour or two.
Editing
Short-form reels, carousels and photos edited to stop the scroll and sound like your brand.
Captions & posting
Captions, local hashtags and a posting schedule handled for you, every week.
Monthly reporting
A plain-English look at what worked, what didn't and what we're doing next month.
How it works
- 1
Strategy
We dig into your brand, your goals and your competitors. You get a clear plan, not guesswork.
- 2
Filming
I show up with scripts ready. You show up as yourself. We film a month of content in one visit.
- 3
Editing
I edit everything, write captions and send it to you to review and approve.
- 4
Posting
Approved content goes live on schedule, so your accounts stay consistent without you thinking about it.
- 5
Reporting
Every month you see the numbers that matter and how we're adjusting.
Helpful reads
- Snowbird Season Social Media Playbook for Sarasota Businesses
- Social Media for Sarasota & Tampa Restaurants: What to Post to Fill Tables
- Real Estate Social Media in Sarasota & Lakewood Ranch: Content That Gets Listings
Sarasota FAQ
Do you film at my Sarasota business?
Yes. I come to you, whether that's your restaurant, your listing, your boutique or your boat. Scripts and shot ideas are ready before I arrive so the shoot is quick.
Do you only work with businesses in Sarasota?
Sarasota is home, but I also work with businesses in Tampa, St. Pete, Bradenton, Lakewood Ranch, Venice, Siesta Key and Sebring.
Can you help my business during snowbird season?
Yes. I plan content around season so you build awareness before visitors arrive, stay top of mind while they're here and keep locals engaged through the slower summer months.
How do we get started?
Fill out the inquiry form. I'll reach out to you, we'll talk about your goals, and you'll walk away with a clear idea of what your content could look like.