Showcase

Our work

The approach, the result, and why it worked.

Case study 01 · Education · Local growth

The Academy at the PARC

Our approach

We built a content strategy around three pillars: touring videos that showcased the school's biophilic design, footage highlighting real academics and practical arts, and a geo-targeted caption and hashtag strategy built around Sebring and Highlands County. Together, this made sure local families searching for alternative education actually found the school.

The result

The Academy now consistently shows up in front of local families actively searching for alternative education. Touring videos build trust before a family ever visits, and the local hashtag strategy keeps bringing in new eyes — turning curiosity into scheduled tours, and tours into enrolled students.

Why it worked

Touring videos build trust before the first visit
Geo-targeted hashtags reach local families
Real classrooms, not stock footage

Case study 02 · Luxury · Community

Lotus Yacht Club

Our approach

Lotus is a luxury, invitation-only private membership docked at Marina Jack in downtown Sarasota. We used social media to build a community around the club — showcasing exclusive events, the superyacht setting, and the business networking opportunities that come with membership, positioning Lotus as more than just a club, but a lifestyle.

The result

Lotus now has an active, engaged online presence that reflects the exclusivity of the brand — turning social media into a space where members connect with the club's events, atmosphere, and community.

Why it worked

Sells a lifestyle, not a membership
Exclusive events create FOMO
Visuals match the brand's luxury feel

Case study 03 · Aviation · Brand launch

Freedom Flight Club

Our approach

Freedom Flight Club is a nonprofit flight club for Sarasota-area pilots seeking a premium aircraft fleet and real development — without the cost of ownership. Historically, the club had little to no public presence. We're now building out content to showcase the fleet, member experiences, and training philosophy publicly for the first time.

The result

Our content is generating interest from people in the Sarasota aviation community, bringing in new members while showcasing Freedom Flight Club's aircraft, experiences, and the community that makes it unique.

Why it worked

Took a hidden club public for the first time
Member stories over spec sheets
Built for a niche local audience

Case study 04 · Real estate · Audience building

Tampa Tomorrow

Our approach

Tampa Tomorrow is a page dedicated to showcasing the growth and development happening across Tampa — giving the community a look at what's shaping the city's future, from new developments to the changing skyline.

The result

Tampa Tomorrow has become a go-to source for what's happening in Tampa, building an engaged, local audience around the city's growth and keeping the community connected to what's coming next.

Why it worked

"Coming soon" content drives curiosity
Became the local go-to source
Consistent, recognisable format

Case study 05 · Wellness · Personal brand

Laura Balzer

Our approach

Laura Balzer is a wellness professional and LifeWave brand partner. We built a content strategy centered on educational wellness content, LifeWave patch demonstrations, and storytelling to build trust with her audience and position her as a credible voice in the wellness space.

The result

Laura now has a consistent content presence that builds trust and educates her audience on the products and lifestyle she represents — turning followers into engaged, informed customers.

Why it worked

Trend-jacking hooks (Wimbledon!) stop the scroll
Education builds credibility
Storytelling turns followers into customers

Trusted by

Laura Balzer

Let's get started!

You run the business. I'll run the socials.

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